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Vision, Mission & Values

Fuel For A Mindful World

Ammonia (NH3) is extremely versatile as it can be used in many sectors, to solve multiple challenges. NH3 is primarily (80+%) used as a fertilizer but it can also serve as a fuel in electricity production, a key element in feedstock and chemicals production, the main ingredient in cleaning materials, a fuel for engines and a refrigerant for cooling systems. Additionally, NH3 is the most efficient and low-cost way to store and transport hydrogen.

However, current NH3 manufacturing is one of the most concentrated global contributors to greenhouse gas emissions and has been produced virtually the same way for 100+ years. The process begins with separation of nitrogen from air. The hydrogen is produced by a process called “steam reforming-a-hydrocarbon” (SMR). By pressurizing and heating both gases together in a reactor with a catalyst, NH3 is formed, as is a significant amount of CO2 as a by-product.


Sometimes, someone says it so perfectly, you don’t want to change a word. We have adopted the wise and provocative words of Greta Thunberg as our corporate vision: 

“The climate crisis has already been solved. We already have all the facts and solutions. All we have to do is wake up and change.” – Greta Thunberg


To be a leader in fighting climate change by creating and developing practical, clean and sustainable carbon-free solutions that can be implemented economically now. The world can’t wait and FuelPositive is committed to this cradle-to-cradle positive shift.


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