Image Alt

FuelPositive Business Model

Fuel For A Mindful World

FuelPositive is playing an active role in revolutionizing the clean energy industry. Our core product is an onsite, containerized production system that takes water, air, and sustainable electricity to produce Green Ammonia – with no carbon emissions. And our business model disrupts the traditional ammonia industry by placing our systems onsite where the Green Ammonia is used. Our customers will make their own Green Ammonia where they need it, in the amount they need it, when they need it. They make it on their own properties, at a stable price – avoiding any need for massive refineries and a complex and failing supply chain.

FuelPositive is traded in Canada on the TSX-V under the trading symbol NHHH. In the U.S., FuelPositive is traded on the OTCQB under the trading symbol NHHHF.

Green Ammonia

FuelPositive’s onsite, containerized Green Ammonia production system allows for the in-situ production of Green Ammonia in an entirely sustainable manner. Our patent-pending production process eliminates the carbon emissions previously associated with ammonia production. The decentralized model puts an end to the need for massive refineries and a complex and unreliable supply chain, by placing the production systems on the site where the Green Ammonia is needed. It will also stabilize the wildly fluctuating price of ammonia for end users.

FuelPositive’s modular and scalable Green Ammonia technology will disrupt the US$70 billion ammonia industry. Our proprietary production system supports small, medium, and large-scale production of Green Ammonia. The system is modular and scalable, making it highly adaptable – from larger agricultural applications for significant farming enterprises, to smaller stand-alone fuel generation systems for industry, all the way to large grid storage systems for hydro, wind, solar or geothermal electricity generation operations. In addition, our Green Ammonia is an ideal alternative for fuel cells and is the perfect enabler of the hydrogen economy.

First Target Market – Agriculture

Individual farmers will be our first customers, using our Green Ammonia as fertilizer and ultimately fuel for farm equipment, including tractors, grain dryers and generators. We are starting with agriculture because of the urgent need to clean up that sector’s emissions, the worldwide shortage of fertilizer that is threatening global food security, and the comfort that many farmers already have with ammonia. They’ve been working with it for years, but until now, they have had no alternatives to grey ammonia. As a result, they have been held hostage by wildly fluctuating prices and availability because of an unreliable supply chain. Our onsite, containerized Green Ammonia production systems will give farmers control over supply, timing and pricing, for the first time ever.


We have set an aggressive timeline. We are inspired, in part, by Tesla’s outstanding success – with its approach to manufacturing and product development. FuelPositive fully intends to follow Tesla’s lead and set a new standard for our industry. We are also applying aspects of Toyota Production System (TPS), lean manufacturing principles, life cycle analysis and social responsibility policies, eliminating waste in pursuit of the most efficient and most sustainable methods of manufacturing.

The diverse team at FuelPositive is developing multiple new technologies in parallel, and takes into account manufacturing and servicing considerations at the time of design and initial assembly. Our first full-sized demonstration system is being built in our new manufacturing facility in Waterloo, Ontario. Global supply chain delays have been minimized with mitigation measures built into our planning by our experienced Operations Team. Validation has already begun and we expect to complete it in November 2022. After FuelPositive completes its validation, two third-parties will independently validate the system, as well.

After the first demonstration system is fully validated and the farm site is prepared with all permits in place and training completed, it will be moved to a farm in Manitoba, Canada, to begin producing Green Ammonia that will be used as fertilizer in 2023. The demonstration pilot project will run for one year to expose it to different weather and operational conditions. Those results will shape the next two demonstration systems. The second and third demonstration projects are in development.

Our first significant income will come from pre-sales orders from farmers. We opened for pre-sales on August 10, 2022. Each farmer will receive individualized proposals from FuelPositive. A deposit will secure the farmer’s place in line. The deposit will be refundable if we fail to meet our obligations.

We are aiming to deliver an ordered system within one growing season for the farmer, so that once the farmer has committed to an order, the farmer is able to begin the next growing season with our product on-farm.

Delivery time frame depends on the size of the system, location and existing infrastructure at the farm site. Each inquiry will undergo a discovery process with our team to allow us to develop the best overall solution. In addition, the supply of components varies depending on the quantity and conditions at the time of the order. It’s our goal to utilize the pre-order sales volume and interest as a leading indicator to plan future volumes allowing us to optimize delivery timeframes.

We will begin manufacturing multiple systems in batches in our new facility in Waterloo, Ontario, once the first demonstration system is turned on in Manitoba. As batch sizes increase, we expect serial manufacturing (assembly line-style) will begin in another much larger facility we are building in late 2023.

Key Points:

  • FuelPositive’s onsite, containerized Green Ammonia production technology and approach will fill a void where there is desperate need for decentralized, sustainable agriculture and energy solutions to feed a dramatically growing global population. Our product is affordable and practical and about to be available for “real world” applications.
  • FuelPositive’s modular technology makes producing Green Ammonia economical, with room for significant continuous improvements. As time goes by, we expect there will be cost reductions that will work to the advantage of our customers.
  • We are comfortable with our forecasts and have an experienced team that knows how to pivot when needed to mitigate delays. We are devoted to transparency and share information whenever the forecast needs to change.

Price and Cost to Operate

About 80% of traditional or “grey” ammonia, which is produced using fossil fuels, is used by the agriculture sector, primarily as fertilizer. For Green Ammonia to be embraced by farmers, it must be available in the amount they need, when they need it, and it must be affordable. FuelPositive is targeting farming for its first demonstration pilot projects and has developed a costing model that makes our Green Ammonia less expensive for farmers than buying grey ammonia.

Selling Price: We have set our initial base price at CA$950,000 for a first system and expect the actual customer price to vary, as we customize the system to meet the particular requirements of each farm. We arrived at that initial selling price after a great deal of research. The initial pricing will allow us to gain some momentum on deliveries to farmers, and once we realize scale efficiencies and move to serial manufacturing, our profitability will grow accordingly, while offering farmers savings compared to buying grey ammonia. The return on investment and payback period will vary according to the situation for each farmer. We will help them optimize that, including advising about available government grants for farmers introducing clean technology onto their farms.

Operating Costs: For the purposes of this costing model, FuelPositive has worked from a case study based on a 1,800-acre farm in Manitoba, Canada, where the average price of grey ammonia in 2021 was calculated at $900 per tonne. (The delivered cost of grey anhydrous ammonia to farmers in Manitoba, Canada doubled from CA$600 to over CA$1,200 per metric tonne in a period of six months in 2022! That averages out at CA$900 per metric tonne delivered. The price of grey ammonia in Manitoba in August 2022 was CA$1,500 per metric tonne, making an average of CA$900 per metric tonne a low estimate.)

The initial FuelPositive systems will produce up to 300 kg/day (500 litres/day) of Green Anhydrous Ammonia per day, which amounts to roughly 100 tonnes per year. This output is suitable for our model farm of 1,800 acres. Larger farms would simply add sufficient production capacity to meet their needs – easily done since FuelPositive’s green ammonia production units are modular and scalable for precisely this reason.

The cost of production (operating expenditure or OPEX) for the case study has been calculated by FuelPositive at approximately $560 per metric tonne, compared to the FuelPositive case study 2021 average of $900 per metric tonne of grey ammonia. FuelPositive is forecasting under $500 per metric tonne on future systems as production efficiencies improve. 

Our model applied the 2021 cost of electricity in Manitoba, which has a carbon-free, sustainable electricity grid. The electricity cost represents the largest component of the overall cost of the green ammonia produced in the FuelPositive system.

This cost does not take into account any additional potential cost reductions related to carbon credits, or the farmer’s own capacity to generate sustainable electricity for the FuelPositive system. The cost of renewables is predicted to decline.

The key takeaways about our pricing and operating costing models show that the FuelPositive system provides:

Early Adoption Support for Farmers

We are taking a number of measures to make early adoption as easy as possible for farmers.

Adopting our technology, sooner rather than later, will bring the benefits of supply chain independence for farmers at a time when they really need it. And the bonus is that more systems in the field will mean fewer carbon emissions associated with the production of ammonia.​

We are looking at:​

  • Capitalizing on government clean tech adoption programs​
  • Accelerating depreciation and other tax incentives​
  • Forming strategic partnerships with financial institutions 
  • Seeking a form of accreditation or acknowledgement for using green ammonia to be used by farmers for marketing purposes.​

What matters here is that we believe our customers are our partners. We understand that our systems can bring transformational change to them. We are hearing from farmers on a daily basis and we know they want this technology as soon as they can get it. We are committed to working together to make it happen as easily and as soon as possible. ​

Supercapacitor Technology

FuelPositive continues to advance our patented composition modified barium titanate (CMBT) supercapacitor technology. This proprietary technology allows for increases in power and energy densities, scalability, charging speed, longevity, useful life and a lower cost per watt hour stored.

Currently FuelPositive is working on improvements to this technology with a group associated with NASA and will provide updates as the improvements are independently certified. The team is fully engaged in this project. Updates will be provided as required.

Other Emission-Free Technologies

FuelPositive is actively pursuing complementary emissions-free technologies to add to our portfolio of climate-oriented solutions.

Please get in touch if you would like to discuss any ‘fuel-positive’ solutions with us.