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FuelPositive Business Model

Fuel For A Mindful World

FuelPositive is playing an active role in revolutionizing the clean energy industry. We are in the growth stage with our core product – a containerized green ammonia production system – having passed beyond the research and development stage to focus on the successful commercialization of our intellectual property assets.

FuelPositive is traded in Canada on the TSX-V under the trading symbol NHHH. In the U.S., FuelPositive is traded on the OTCQB under the trading symbol NHHHF.

Green Ammonia

FuelPositive’s patent-pending, containerized green ammonia production system allows for the in-situ production of green ammonia in an entirely sustainable manner. Our patent-pending production process eliminates the carbon emissions previously associated with ammonia production and will end the wildly fluctuating price of ammonia, making our green ammonia affordable and available for end- users. The decentralized model puts an end to the need for massive refineries and a complex and unreliable supply chain, by placing the production systems on the ground, where the green ammonia is needed. We call it a “plant in a box”.

FuelPositive’s modular and scalable green ammonia technology will disrupt the US$70 billion ammonia industry. Our proprietary production system supports small, medium and large-scale production of green ammonia by using only water, air and sustainable electricity. The system is highly adaptable – from larger agricultural applications for significant farming enterprises, to smaller stand-alone fuel generation systems for industry, all the way to large grid storage systems for hydro, wind, solar or geothermal electricity generation operations. In addition, our green ammonia is a more sensible alternative for fuel cells and is the perfect enabler for the hydrogen economy.

Our first target market is the agriculture sector, using our green ammonia as fertilizer for crops and fuel for farm equipment, including grain dryers and generators. Until now, farming communities around the world have had no alternatives to grey ammonia, and they have been held hostage by wildly fluctuating prices and availability because of an unreliable supply chain.


We have set an aggressive timeline. We are inspired, in part, by Tesla’s outstanding success – with its approach to manufacturing and product development. FuelPositive fully intends to follow Tesla’s lead and set a new standard for our industry. We are also applying aspects of Toyota Production System (TPS), lean manufacturing principles, life cycle analysis and social responsibility policies, eliminating waste in pursuit of the most efficient and most sustainable methods of manufacturing.

The diverse team at FuelPositive is developing multiple new technologies in parallel, and takes into account manufacturing and servicing considerations at the time of design and initial assembly. We began building our first full-sized demonstration system in July, 2021, immediately after filing for a provisional patent on our unique ammonia synthesis convertor technology. The building of the second and third systems has begun applying a batch-style approach to manufacturing.

The first demonstration system will be field-ready and fully validated by late summer, 2022. The validation will prove the rate and purity of our green ammonia and will allow us to validate the operating expenses we released in our November 18, 2021 news release and webinar. Our first significant income will come from pre-orders, which will begin once this validation is complete.

As batch sizes increase, we expect serial manufacturing (assembly line-style) will begin in 2023.

Key Points:

  • FuelPositive’s containerized green ammonia production technology and approach will fill a void where there is a desperate need for decentralized, clean agriculture and energy solutions – and our product is affordable and practical and about to be available for “real world” applications.
  • FuelPositive’s technology and decentralized model make producing green ammonia economical, with room for significant continuous improvements. As time goes by, we expect there will be cost reductions that will work to the advantage of our customers.
  • We are at a point now where we are comfortable with our forecasts. If we have any significant delays or changes, we will communicate that and explain what we are doing about it.

Costing Model

About 80% of traditional or “grey” ammonia, which is produced using fossil fuels, is used by the agriculture sector, primarily as fertilizer. For green ammonia to be embraced by farmers, it must be affordable. FuelPositive is targeting farming for its first demonstration pilot projects and has developed a costing model that makes our green ammonia less expensive for farmers than buying grey ammonia.

For the purposes of this costing model, FuelPositive has worked from a case study based on a 1,800- acre farm in Manitoba, Canada, where the average price of grey ammonia in 2021 has been calculated at $900 per tonne. (The delivered cost of grey anhydrous ammonia to farmers in Manitoba, Canada doubled from CA$600 to over CA$1,200 per metric tonne in a period of six months this year! That averages out at CA$900 per metric tonne delivered to the farm this year.)

The initial FuelPositive systems will produce up to 300 kilos (500 litres) of green anhydrous ammonia per day, which amounts to roughly 100 tonnes per year. This output is suitable for our model farm of 1,800 acres. Larger farms would simply add sufficient production capacity to meet their needs – easily done since FuelPositive’s green ammonia production units are modular, scalable and portable for precisely this reason.

The cost of production (operating expenditure or OPEX) for the case study has been calculated by FuelPositive at approximately $560 per metric tonne (based on a hydrogen production efficiency rate of 65%), compared to the current average cost of $900 per metric tonne of grey ammonia.
FuelPositive is forecasting under $500 per metric tonne on future systems as production efficiencies improve.

Our model applied the 2021 cost of electricity in Manitoba, which has a carbon-free, sustainable electricity grid. The electricity cost represents the largest component of the overall cost of the green ammonia produced in the FuelPositive system.

This cost does not take into account any additional potential cost reductions related to carbon credits, or the farmer’s own capacity to generate sustainable electricity for the FuelPositive system. The cost of renewables is predicted to decline.

The key takeaways about our costing model from this case study show that the FuelPositive system provides:

Supercapacitor Technology

FuelPositive continues to advance our patented composition modified barium titanate (CMBT) supercapacitor technology. This proprietary technology allows for increases in power and energy densities, scalability, charging speed, longevity, useful life and a lower cost per watt hour stored.

Currently FuelPositive is working on improvements to this technology with a group associated with NASA and will provide updates as the improvements are independently certified. The team is fully engaged in this project. Updates will be provided as required.

Other Emission-Free Technologies

FuelPositive is actively pursuing complementary emissions-free technologies to add to our portfolio of climate-oriented solutions.

Please get in touch if you would like to discuss any ‘fuel-positive’ solutions with us.