
Business Model
Our Purpose
At FuelPositive, we believe in a future where farming is independent, sustainable, and climate-positive. A future where rural, remote, and northern communities thrive because they control their own resources, costs, and positive impact on the world. FuelPositive is delivering tangible and realistic solutions that will allow farmers to produce their own nitrogen fertilizer and clean fuel on-site without adding to their workload.
Powered by air, water, and sustainable electricity and with the added flexibility to integrate renewables, FuelPositive Farmer-Owned, Decentralized, On-Farm, Green Ammonia technology provides security, peace of mind, and opportunities to farmers and remote communities.
The FuelPositive Advantage
Delivering stability in uncertain times, with the First Farmer-Owned, Decentralized, Green Ammonia System.
FuelPositive allows farmers to produce their own nitrogen fertilizer directly on their farm, and by keeping production local and renewable, costs are stable, predictable, and tied only to electricity costs, which can also be stabilized by utilizing on-farm renewables.
FuelPositive’s mission is to offer farmers independence and freedom from global price and supply volatility.
FuelPositive systems are designed to be practical and operate seamlessly. They are fully containerized, remotely monitored, and virtually hands-off. For the farmer, it’s as simple as filling their nurse tank when it’s time to apply fertilizer. With low water use and minimal environmental impact, they fit naturally into farm operations without adding to their workload.
FuelPositive is a Canadian public company with proprietary technology, holding full ownership of its intellectual property. The Company is building a transparent, ethical, and farmer-first path forward. Our systems aim to empower rural, remote, and northern communities, including farmers and Indigenous populations, by giving them control, stability, and the tools to thrive on their own terms.
FuelPositive’s plan is to continue advancing its proprietary technology into practical new applications. This includes aqueous fertilizer solutions and a Green Ammonia fuel module designed to replace fossil fuels in northern and remote regions, while also eliminating fossil fuels for grain drying and other key agricultural processes. The Company is also actively participating in research to reduce, and ultimately eliminate, nitrogen emissions, while tailoring its systems for controlled-environment farming — making the benefits of Green Ammonia accessible across more regions and methods of agriculture in the near future.
“FuelPositive represents both a technological breakthrough and a business opportunity, creating new ways for Canadian farmers to prosper in a changing agricultural landscape. Its solutions strengthen sustainability, resilience, and the assurance that farms can endure and thrive for generations.”
Duty of Care
At FuelPositive, we stand for positive change. We believe farming and rural life can be independent, sustainable, and regenerative and that thriving communities are built when people have agency over their future.
Our duty of care means acting with integrity, respecting the land, and committing to ethical practices in everything we do. We are committed to walking with farmers, rural leaders, and Indigenous communities in a spirit of respect and reciprocity, creating lasting solutions that leave the land and our communities better for generations to come.
Leadership
Shared Vision, Shared Commitment, Shared Success
Board of Directors

Ian Clifford
FuelPositive Co-Founder
CEO and Board Chair

Luna Charlebois Clifford
FuelPositive Co-Founder
Chief Impact Officer
and Board Member

André Mech
Carbon Credits and Emissions Reduction Advisor
Independent Board Member

Darrell Brown
Indigenous Clean Energy Advisor
Independent Board Member
FuelPositive's Team

Tracy and Curtis Hiebert,
Manitoba Farmers and
First Demonstration Project Partners

Cheryl Allen
Chief People
and
Culture Officer

Janusz McNeill
Head of Electrical Engineering
and Project Completion Co-Lead

Martin Cina
Head of Mechanical Engineering
and Project Completion Co-Lead

Ahmad Abadi
Information Technology Manager

Jing Peng,
Chief Financial Officer

Jeanne Milne
Senior Government Relations Advisor

Mario Tenuta
Agricultural Greenhouse Gas Mitigation Advisor

Dr. Ibrahim Dincer
Co-Inventor
Technology Advisor
